I remember those days. If someone needed their roof replaced, they would flip through the yellow pages of the phone book and start making calls. But now it's not so simple...

I've seen many local businesses (mine included) put up their first website and just wait for the phone to start ringing.

But the age old tale "build it and they will come" doesn't quite translate here.

The problem was they didn't account for the massive amount of competition and other roofing contractors who had already established their authority online.

Advertising efforts fell flat and didn't seem to make any difference.

Maybe you can relate.

There are few things more stressful than not knowing if you'll have work to do in a month, a week, or even tomorrow.

Especially when you're responsible for cutting a regular paycheck for your crew.

Sure, some people hear the radio ads and they see the bus benches, but are these investments actually turning into new jobs for you?

I often hear this:

"There are hundreds, if not thousands of roofing contractors here, and if there was a hailstorm tomorrow, you'd see a hundred more pop up in a month."

So I thought:

What can I do to help these hardworking roofing contractors continue to do what they do best, without worrying about where the work will come from?

And how can I help them stand out and get quotes booked when there is so much competition?

Especially when the competition seem to always be fighting to provide the lowest quote?

But before I tell you what I've found, let me first talk about some myths I've debunked along the way.